A website maintained for the Sheffield City Region by the HEPP

Helping apprentices progress into Higher Education

Career Pathways

Creative & Digital

Many roles in the creative and digital sector involve working with the latest technologies which are helping to drive the sector forwards. Job areas include film and TV, social media, advertising, fashion, computer games and animation.

Types of Job

Nation Average Salary: £27,843
Nation Average Salary: £35,275
Graphic designer
Nation Average Salary: £27,005
Clothing designer
Nation Average Salary: £28,300
Creative director (advertising)
Nation Average Salary: £39,356
Software development engineer
Nation Average Salary: £41,794

Apprenticeships are maybe not what you would think of when looking at entering the Creative and Digital Industries.

However, within Yorkshire and Humber apprenticeships are becoming an increasingly important entry route and this is set to grow (particularly in digital industries). The sector is growing fast and the projected figures for the region are much faster than national levels.

According to recent data, 19% of establishments (nationally) currently offer apprenticeships in this sector, with 37.8% planning on doing so in the future.

This vast and diverse work sector has a number of different apprenticeship opportunities and levels, depending on where your interests lie.

The apprenticeship areas covered by Creative, Digital and ICT include;

Sheffield Hallam University (SHU) is working with employers and partners to create a degree level apprenticeship in Digital technologies.

Regional Facts

This sector is growing at a faster rate than anywhere else in the UK; employment in the sector has increased by over 50% in the last decade.

The region one is of the leading digital and development centres in the country. There are approximately 27,000 people employed in this sector (many on a self-employed and freelance basis).

Interactive Media – Interactive services, applications and content bring together the worlds of computing, the web, mobile phones and console games. We have a national reputation as leaders in this field, including hosting a leading international documentary film festival.

E-learning - The region has established itself as the UK centre of e-learning with over 1000 people employed in e-learning development and service businesses.

The more experience gained, the better the chances of success. The sector is very competitive for many of the roles available.

Career Facts


  • Good problem solving skills
  • Communication
  • Creativity
  • Strong ICT knowledge (and experience)
  • Attention to detail

Useful subjects include:

  • Design
  • English
  • Maths
  • ICT
  • Art
  • Media


You have to be employed in order to do a higher or degree apprenticeship. If you are not employed for at least 30 hours a week you need to apply directly to an employer who is offering a higher or degree apprenticeship as part of their training programme.

Interested? For more information...

Some local employers